The Room Edit Privacy Notice
Last updated 30 September 2026
This notice explains how Studio Aniela collects, uses, stores and shares personal information when you enquire about, book or receive The Room Edit service. It also explains your data protection rights.
1 Who is responsible for your information
Studio Aniela is the data controller for the personal information described in this notice.
Legal name: Jeorgia Rowbotham trading as Studio Aniela
Email: info@studioaniela.co.uk
Website: https://studioaniela.co.uk
2 Information this notice covers
This notice applies to Room Edit enquiries, bookings, questionnaires, optional calls and in-home reviews, project communications, digital design packs and related customer support. A separate cookie notice should explain the cookies and similar technologies used across the website.
3 Personal information collected
Contact details. Your name, email address, telephone number and correspondence address where relevant.
Booking and transaction details. The service and add-ons booked, price, booking date, payment status, invoices and refund information. Studio Aniela does not receive your full card number from Stripe.
Room and project information. Your room address where needed for an in-home review, room photographs or video, measurements, layout, furniture and belongings, approximate purchasing budget, rental restrictions, inspiration images, preferences, practical needs and project priorities.
Communications. Emails, questionnaire responses, call notes, refinement requests, complaints and other correspondence.
Technical and website information. IP address, device and browser information, website activity, cookie choices and similar information collected through the website and its service providers.
Marketing and permission records. Your marketing preferences and any separate permission you give for a testimonial, project image or design extract to be used in a portfolio or marketing.
Image safety. Please avoid including people, private documents, keys, alarm panels, security codes or other unnecessary personal or security information in room images and videos.
4 How personal information is used
Use/Information /Lawful basis
Respond to enquiries,/ assess whether the service is suitable and provide pre-booking information Contact details, enquiry and room information / Steps requested before entering a contract
Take a booking, process payment and deliver The Room Edit /Contact, booking, transaction, room, project and communication information /Performance of the contract
Arrange and carry out an optional in-home review / Contact details, address, access information and appointment communications/
Performance of the contract
Issue invoices/ keep tax and accounting records and respond to legal requests Identity, contact, transaction and contract records /
Legal obligation
Handle questions refinements, complaints and legal claims /Project files and communications /Contract, legal obligation and legitimate interests in managing and protecting the business
Protect the website, systems and payments from misuse or fraud/ Technical, transaction and communication information/ Legitimate interests in security and fraud prevention, and legal obligation where applicable
Improve the service and understand demand /Feedback and limited project or website information, normally aggregated or anonymised/ Legitimate interests in improving services
Send marketing about similar services where permitted /Contact details and marketing preferences /Consent, or the lawful customer marketing rules where they apply; every message will offer an opt-out
Use a testimonial, room image or design extract in a portfolio or marketing / Only the material covered by a separate permission /Consent
5 Health accessibility and sensory information
Studio Aniela does not require medical information to provide The Room Edit. You may choose to explain an accessibility, disability, health or sensory need if it is relevant to how the room should work for you. This may be special category personal data. It will only be used to tailor your design recommendations if you give separate explicit consent, and you can withdraw that consent at any time. Do not provide more detail than is needed.
6 If you do not provide information
Some information is needed to assess your room, take payment and produce the design. If you do not provide accurate photographs, measurements, preferences or other information reasonably requested, Studio Aniela may be unable to start or complete the service. Optional marketing, portfolio and special category permissions are not a condition of booking.
7 Where information comes from
Most information comes directly from you. Studio Aniela may also receive payment status and limited transaction information from Stripe, website and form information from Squarespace, and information from a person acting with your authority, such as another member of your household.
8 Who information is shared with
Personal information is shared only where needed for the purposes in this notice. Recipients may include:
Squarespace and other website, form and analytics providers used to operate the website and collect enquiries.
Stripe and relevant banks or payment providers used to process payments, refunds and fraud checks.
Email, cloud storage, document, video-call and business software providers used to manage and deliver the service.
Accountants, insurers, legal advisers and other professional advisers where reasonably necessary.
HM Revenue and Customs, courts, regulators, law enforcement or other authorities where disclosure is required or permitted by law.
Independent tradespeople or suppliers only where you ask for an introduction or give permission for your details to be passed on.
Service providers may only use personal information for the services they provide to Studio Aniela and must protect it under their contracts and applicable law. Studio Aniela does not sell personal information.
9 International transfers
Some technology providers may store or access information outside the United Kingdom. Where UK data protection law requires safeguards, Studio Aniela will rely on an adequacy decision, the UK International Data Transfer Agreement or Addendum, or another lawful transfer mechanism, together with appropriate security measures.
10 How long information is kept
Record /Typical retention period
Enquiries that do not become bookings /Up to 12 months after the last meaningful contact
Detailed room photographs, video and working project uploads/ For the project and normally up to 12 months after final delivery, unless needed longer to resolve a complaint or legal issue
Contract, payment, invoice, final design pack and key project correspondence /Normally six years after the project ends, for tax, accounting and legal record purposes
Complaint or legal claim records /Normally six years after the matter closes, or longer where the law requires
Marketing records /Until you opt out; inactive permissions will be reviewed periodically, normally within 24 months
Portfolio or testimonial material /Until the permission is withdrawn or the material is no longer used, subject to material already printed or lawfully published before withdrawal
Website and cookie records/ According to the period shown in the website cookie notice or consent tool
These periods may be shortened where information is no longer needed or extended where necessary for a complaint, legal claim, safeguarding concern or legal requirement. Back-up copies are removed through the relevant provider's normal deletion cycle.
11 How information is protected
Studio Aniela uses proportionate technical and organisational measures to protect personal information. These include access controls, password protection, secure payment processing, limited access to project files, software updates and secure deletion practices. No internet or storage system is completely secure, but reasonable steps are taken to reduce the risk of loss, misuse or unauthorised access.
12 Your rights
Depending on the circumstances, you may have the right to:
ask for a copy of your personal information;
ask for inaccurate or incomplete information to be corrected;
ask for information to be deleted;
ask for use of information to be restricted;
object to processing based on legitimate interests or to direct marketing;
receive certain information in a portable format; and
withdraw consent at any time where consent is the lawful basis.
These rights are not absolute and exemptions may apply. To make a request, contact [BUSINESS EMAIL]. Studio Aniela may need to verify your identity before responding and will normally respond within one month.
13 Marketing
You can stop marketing emails at any time by using the unsubscribe link or contacting [BUSINESS EMAIL]. Opting out of marketing will not stop service messages about an active booking or project.
14 Cookies and website analytics
The Studio Aniela website may use necessary cookies and, if you agree, analytics or other non-essential cookies. Non-essential cookies should not be set until you make a choice. The website should provide a separate cookie notice and a consent tool that explains the cookies used, their purposes, providers and duration, and lets you change your choice.
15 Children
The Room Edit is intended to be booked by adults aged 18 or over. The service is not directed at children and Studio Aniela does not knowingly collect children's information for booking purposes. If a child's bedroom is being designed, the adult client should avoid sharing unnecessary identifying information about the child.
16 Questions and complaints
Please contact info@studioaniela.co.uk first if you have a question or concern about personal information. You also have the right to complain to the Information Commissioner's Office at https://ico.org.uk/make-a-complaint/ or by calling 0303 123 1113.